A studio that ships.

Fika Design Co. AB is a Sweden-based product design studio founded by two designers who built and shipped Skouta — live on the App Store, with Android coming soon — and now bring the same standard of work to clients.

Studio story

We moved to Sweden. We built something we needed. Then we decided to do the same for others.

Fika Design Co. was founded by two designers — a product designer and a UX writer and content designer — who came to Sweden from elsewhere, found the same walls that every non-Swedish speaker finds, and responded the way designers respond: by building something.

That something is Skouta — a real-time public alert app that translates official Swedish government information into English. It's on the App Store. We use it every day.

Building a product end-to-end — not as a consulting engagement, but as founders with full accountability for every decision — changed how we think about design. It sharpened what we value: precision over decoration, shipping over presenting, trust over novelty.

Fika Design Co. exists to bring that standard of design work to the clients we take on.

On the name

The name comes from the Swedish tradition of taking a deliberate pause — coffee, conversation, then back to work with clarity. It describes how we approach problems: with patience before conviction, and conviction before output.

The team

Two people. Two careers. One studio.

Two designers with complementary careers — one in product design, one in content design and UX writing — who built a product together before building a studio.

Vlad Todirut

Product designer and co-founder

Sixteen years of product design across fintech and Web3 — at companies including Consensys, MetaMask, Thesis, and Mezo. At Fika, he leads product design end-to-end: IA, interaction systems, visual design, and production. On Skouta, he shaped every screen from first concept to the App Store.

Adina Cretu

UX writer, content designer, and co-founder

A content designer and UX writer working at the intersection of language, interaction, and adaptive technology — currently at Volvo Group, designing digital product content at scale. Her specialisms include conversation design and generative AI. At Fika and on Skouta, she owns all content design, UX writing, and the editorial voice.

How we work

Four principles, applied to every engagement.

These aren't aspirational. They describe how we already work — for ourselves on Skouta, and for the clients we take on.

Small by design.

We are two people. We don't scale engagements with junior team members. Every project is handled by the same two people you speak with first. This is a deliberate choice, not a limitation.

Senior from the start.

Both founders bring careers across major organizations. We've made design decisions at scale. We bring that standard to every project we take on, regardless of size.

Shipping is the standard.

Good design that doesn't reach users isn't good design. We're oriented toward production — toward work that launches, holds up under real conditions, and improves over time.

Direct and honest.

We say what we think. We tell you when something won't work. We'd rather have a difficult conversation early than an expensive one late. This is how we work with each other. It's how we work with clients.